Upstate Luxury Market Notches $5M Lake Keowee Sale as $3.95M Spartanburg Equestrian Estate Hits Market

GREENVILLE, S.C. — The Upstate’s luxury real estate market is showing sustained strength across multiple counties, with a $5.05 million Lake Keowee closing, a $3.95 million equestrian estate listing in Spartanburg County, and one regional brokerage reporting more than $200 million in annual sales volume, according to transaction reports compiled by The Post and Courier.

Spartanburg equestrian estate lists at $3.95M

A 27.19-acre equestrian farm at 1035 Willis Road on Spartanburg’s Westside has been listed for $3.95 million by Mitzi Kirsch of Century 21 Blackwell and Co. The property pairs a rural setting with urban convenience — roughly 10 minutes from Westgate Mall — and features a European-style residence built in 1998 with five bedrooms across 10,922 square feet, expansive pastures, a multi-stall barn, a heated saltwater pool, and a four-car garage with workshop.

Lake Keowee delivers again

In The Cliffs at Keowee Springs, a five-bedroom, 4,961-square-foot home at 143 Hawks Bay Court built in 2018 by Dillard Jones sold for $5.05 million, according to Cliffs Realty. The home, on a .86-acre lot with nearly 100 feet of waterfront, had been listed at $5.45 million by Scott Reid of Cliffs Realty; Justin Coleman of the same firm represented the buyer. Amenities include a heated infinity pool, an upgraded dock, and a main-level screened porch with stone fireplace.

Closer to downtown Greenville, a former builder’s personal residence at 28 Sunset Drive in the Augusta Road area sold for $2.9 million. The 2020-built home spans four bedrooms and 5,200 square feet and was listed by Wendi Ruth of Coldwell Banker Caine, with Alexis Furman of Wilson Associates Real Estate representing the buyer.

A $200M year for one Upstate firm

Justin Winter and Associates, a Forbes Global Properties affiliate, reported over $200.2 million in 2025 sales volume — including the priciest individual residential sale ever recorded in the Upstate, the $10.1 million closing of 473 Peninsula Ridge in The Reserve. More than $174 million of the firm’s volume came from Old Edwards Reserve and the three Cliffs communities on Lake Keowee, which straddle Oconee and Pickens counties.

Why it matters for CRE

Sustained high-end residential demand — particularly around Lake Keowee and Greenville’s established neighborhoods — continues to attract wealth migration that feeds the region’s commercial pipeline, from retail and hospitality to professional services. For brokers and developers, the luxury segment remains one of the clearest signals of the Upstate’s long-term investment appeal.